HARTFORD >> The discussions between Travelers and the PGA Tour went on for months, long past the original deadline of last September.

The discussions all along were about finalizing every last detail of Travelers extending its commitment as title sponsor of the Travelers Championship golf tournament. What was kept secret was for how long this commitment would be for.

That news became public knowledge Thursday morning. PGA Tour commissioner Tim Finchem announced a 10-year agreement between Travelers and the PGA Tour, keeping Travelers as title sponsor through the 2024 tournament.

“Having been in it for eight years, to make the commitment for 10 sends a great message for us,” Finchem said. “It’s a big help to us and Hartford. Now the tournament staff can work to grow it. For both reasons, it is a very powerful announcement today.”

Said Jay Fishman, Travelers Chairman and CEO: “I suspect sports sponsorships are moving to longer periods. It gives both sides the opportunity to invest, to plan, to think about it. ... We know what we got now, and to make the commitment to it, it’s not a hard thing to do.”

Finchem confirmed that only the AT&T Pebble Beach and the former SBS Championship (now called then Hyundai Tournament of Champions) are the only other two current PGA Tour events to have a 10-year commitment for title sponsorship. Andy Bessette, the executive vice president and chief administrative officer for Travelers for Travelers, said the deal was finalized on Monday.

“We are not going to take our franchise someplace else,” Bessette said. “We are committed to this place and to this tournament. Whether it be sponsors or fans, they don’t have to worry going to sleep that this event is going away.”

Bessette said the initial discussions were for a four-year extension, but as those discussions went on, so did the number of years.

Travelers first committed as title sponsor for a four-year deal beginning with the 2007 tournament, saving it from PGA Tour extinction. The second four-year deal was announced in February of 2009 that runs through this year’s tournament, which will be held June 16-22 at TPC River Highlands.

The Travelers Championship has always followed the U.S. Open in June. For the most part, those dates will remain.

“Before I first started, back in the mid-1980s, (the Travelers) had a July date and an early August date,” Finchem said. “It worked well from a crowd standpoint. But collectively, we like those dates in the early summer and we will try to stick with it. But we don’t contract dates, we can’t. We have to maintain some level of flexibility.”

With golf now being part of both the 2016 and 2020 Summer Olympics, Bessette indicated the tournament may need to move off those June dates for at least one of those years to accommodate the tournaments that may conflict with when the Olympics are actually held.

Bessette and Travelers tournament director Nathan Grube have already made trips to PGA Tour stops to recruit players for this year’s event, as recent as the Northern Trust Open two weeks ago. They did not tell players about the 10-year extension, but did field questions whether they were renewing as title sponsors.

“The PGA Tour appreciates our commitment enormously,” Fishman said. “They know us well enough to know its about the tournament. This is not an ego experience for us.”