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Monday, December 10, 2012

Travelers Championship earns three awards from PGA

The Travelers Championship earned three of the PGA Tour's "Best Of" end-of-season awards. They are:

Best Title Sponsor Integration

The Travelers printed tournament staff business cards in English and Japanese in large part because Japan's Ryo Ishikawa competed in the tournament. The Travelers Championship Employee Day raised $34,000 for Birdies for Charity, generated $17,000 in ticket sales and recruited a company-record 1,252 employee volunteers.

Best Use of Players

Among the events the Travelers created for PGA Tour player participation was bringing former champion Bubba Watson to Citi Field to throw out the first pitch at a New York Mets game. It also continued its tradition of granting sponsor's exemptions to young players.

Most Fan-Friendly Event

The tournament upgraded its Fan Zone, had a Military Appreciation and Women's Day among others and both fan giveways and fan participation in contests via social media. There were also affordable ticket packages and promotions in the months leading up to the tournament.


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